The new BMW R 12 S 2025

  • February 22, 2025
BMW Motorrad USA proudly presents the exclusive 2025 R 12 S.
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With the BMW R 12 S, BMW Motorrad is expanding its Heritage range by paying fitting homage to the iconic R 90 S, which in 1973 set the exclamation point for BMW Motorrad with 67 hp, a top speed of 124 mph (considered the “sound barrier” for motorcycles at the time), twin disc front brakes and sporty riding dynamics.

The chief designer at the time, Hans A. Muth, skilfully expressed the sporting ambitions in the design language, marking the R 90 S as the world’s first production motorcycle with a handlebar fairing designed according to aerodynamic principles. A red “90” in the R 90 S’s engine emblem subtly underlined the capabilities of the new BMW and the model became very popular with buyers of the time.

Racing successes helped the BMW R 90 S acquire an iconic image. It didn’t take long for the R 90 S’s image to benefit from racing successes as well. In 1976, Hans-Otto Butenuth and Helmut Dähne celebrated a class victory at the Production TT on the Isle of Man . That same year, Steve McLaughlin (#83) won the prestigious Daytona 200 on a Butler & Smith-prepared R 90 S, and his teammate Reg Pridmore (#163) became the first-ever AMA Superbike champion, with McLaughlin finishing the season in second place. Today, the R 90 S is, as it was back then, one of the most sought-after BMW motorcycles.

The BMW R 12 S brings the spirit of the R 90 S into the present. The new BMW R 12 S takes up the spirit of the R 90 S in its overall concept as well as in numerous details and skilfully brings it into the present. Based on the R 12 nineT, it embodies an authentic and sporty retro motorcycle and combines several ingredients that make up a skilful homage to the R 90 S.

“The defining design elements of our R 12 S include the handlebar-mounted cockpit fairing with tinted windscreen, the seat with contrasting stitching and the Lava Orange Metallic paintwork as a nod to the legendary R 90 S Daytona Orange from 1975. The design is perfectly rounded off by details such as the red “S” on the side panels, the double red line and the brushed and clear-lacquered aluminium surfaces of the tank and seat hump,” explains Alexander Buckan, Head of Design at BMW Motorrad.

European model shown above. US model features a standard short rear with a swingarm mounted license plate frame.

American model with standard short rear and swingarm mounted license plate frame.

Option 719 Wheel Classic II, Billet Packs Shadow and Shadow II, Headlight Pro, Shift Assistant Pro, and more.

The R 12 S underlines the claim of a sporty retro motorcycle with numerous standard features such as the Option 719 Classic II wheels with wire spokes and naturally anodized aluminum rims. The handlebars and fork tubes are painted black and the components of the Billet Shadow and Shadow II packages provide attractive accents. The components of the Billet Pack Shadow are the left and right ignition coil covers, the oil filler screw and the cylinder head covers coated in Avus Black Metallic Matte. The Billet Pack Shadow II includes the footrest system with brake pedal and gear lever, the passenger footrests, the handbrake and clutch levers, the expansion tank covers for the front brake and clutch, as well as the handlebar end mirrors.

Other standard equipment includes Hill Start Control, Gear Shift Assistant Pro, heated grips, cruise control and a short rear with swingarm-mounted license plate holder. For even greater safety when driving at night, the adaptive Headlight Pro cornering light provides better illumination of the road when cornering.

Complete list of original BMW Motorrad accessories for customization.

The BMW R 12 S is based on the BMW R 12 nineT and can therefore be supplemented with all accessories, such as titanium exhaust systems, soft bags or navigation preparation. Additional factory-installed options, such as the tire pressure control (RDC), the anti-theft alarm system (DWA), the intelligent emergency call, the Connected Ride Control and the digital display with micro-TFT screen as an alternative to the classic round instruments.

Standard equipment of the R 12 S

Like all BMW motorcycle models from the 2025 model year, the new R 12 S includes the Ultimate Care running-in service, or “600 Mile Service”, as standard. This included service also offers BMW customers a truly premium experience. Time and mileage limits apply – maximum 6 months from the date of initial service or maximum 750 miles – whichever comes first. 1,170 cc air/oil-cooled 2-cylinder boxer engine, 6-speed gearbox, DOHC cylinder head with 4 radially arranged valves, shaft drive, cast aluminium wheels, BMW Motorrad ABS Pro, BMW Motorrad Paralever, dual disc front brake with radial brake caliper, Dynamic Traction Control DTC, adjustable rear preload, steering stabiliser, upside-down fork with adjustable rebound, compression and preload, 12 V socket, speedometer and rev counter, electronic immobiliser, LED indicators, LED headlight and tail light, USB port, on-board computer, riding modes, adjustable handbrake and clutch levers, keyless driving, chrome manifold, aluminium fuel tank, intelligent emergency call, Ultimate Care running-in service.

R 12 S Daytona Pack   :

  • Lava orange metallic paint.
  • Cockpit fairing.
  • Short rear with integrated LED lighting.
  • Black license plate frame attached to the swing arm.
  • Option 719 Classic II wheels.
  • Hill start assist.
  • Pro Lighthouse.
  • Gear Shift Assistant Pro.
  • Single seat and rear hump protection.
  • Heated handles.
  • Cruise control.
  • Shadow Pack Ticket.
    • Milled Shadow Ignition Coil Covers, Oil Filler Cap, Avus Black Metallic Matte Cylinder Head Covers.
  • Shadow II Ticket Pack
    • Milled shadow brake and gear levers, rider and passenger footrest systems, handbrake and clutch levers, brake reservoir cover, bar end mirrors.
  • Total MSRP: $22,285.00

BMW Group in America :

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. In the United States, the BMW Group has grown to include marketing, sales and financial services organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group’s global competence center for the BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the United States by networks of 349 BMW passenger car and Sports Activity Vehicle dealerships, 145 BMW motorcycle dealerships, 104 MINI passenger car dealerships and 38 Rolls-Royce Motor Car dealerships. BMW (US) Holding Corp., the BMW Group’s North American sales headquarters, is located in Woodcliff Lake, New Jersey.

Photo credits: 2025 BMW of North America, LLC.

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