2024 Marks the start of a new era for OZIAS. After establishing its distinctive universe with avant-garde designs, the brand returned to its first love: pop culture.
A true introspection, a source of boundless inspiration and a mirror of creativity and madness, it’s this pop culture that has nourished the designer’s imagination since he was very young.
A few days ago, just after the announcement of the imminent arrival of Beyoncé’s new album “Cowboy Carter”, the designer Marc Ozias came up with the idea of a custom bag in denim-style leather with “Jolene” embossed on it, a nod to Dolly Parton’s iconic song and part of Beyoncé’s new opus.
Once the bag had been created, the designer managed to send photos to one of the artist’s stylists. Seduced by the model, he confirmed to Marc Ozias that he thought Beyoncé would really like the bag. The “Jolene” custom bag was rushed to Los Angeles!
And on Tuesday night, Beyoncé posted a series of photos on her Instagram account and official website, in which she proudly wears the OZIAS bag.
A huge consecration for this young brand and for Marc Ozias, who has a quite unique particularity in the industry: to be a designer and a craftsman. As the only master on board, he is entirely free to let his imagination run wild.
He makes his creations himself, by hand, in limited editions, on his workbench set up in his Paris apartment.
“The Cowboy” is the second Ozias bag inspired by the artist Beyoncé. The inspiration this time comes from Act II, with a second opus entitled “Cowboy Carter”. With “The Cowboy”, Ozias immerses himself in the western and cowboy aesthetic that the artist highlights in his new era.
This handbag is inspired by one of the outfits that Beyoncé wore to promote the launch of this new album. This outfit with cowboy hat, white tank top and jeans that you could imagine straight out of the world of the western (glamorous and sexy too).
It is this piece that inspired Ozias for this new handbag, made entirely by hand. The designer therefore imagined a new bag made from denim-colored leather. The shapes take up a now iconic model of the Ozias brand, the wavy, here with a cowboy look that can enhance any type of look. Whether it’s a 100% western look, a more toned down version with slightly worn jeans, a tank top or a checked shirt or even a completely different type of style since the denim color has the advantage of going well with many things.
With Cowboy Carter, Beyoncé once again demonstrates her immense talent for music but also her enormous influence in the field of fashion. This cowboy trend has indeed spread more and more since the launch of the album and the Ozias “The Cowboy” bag will easily find its place in this wave of cowgirl silhouettes that we haven’t finished seeing this year.
TO DISCOVER ON THE WEBSITE : https://ozias.fr/products/jolene
This Ozias handbag is part of the Pop Culture Collection. It pays tribute to Jolene, Beyoncé’s cover of Dolly Parton’s famous song on her new album Cowboy Carter. To echo the new western and cowboy aesthetic found throughout Beyoncé’s new opus, the handbag is in blue leather, with a faded denim/jeans look. A bag with a western vibe that can compliment any outfit. Like all Ozias bags, it is entirely handmade in Paris. The Jolene bag can be carried by hand thanks to its handle. Product size 13 inch x 5,9 inch. Price : €650,00.
More information :
MARC, DESIGNER WITH A PASSION FOR POP CULTURE.
2024 is the year he turns 30 and for the occasion, he has launched a crazy challenge: create 30 bags inspired by pop culture moments that have marked him since 1994. Rich and varied references that will highlight highlight this passion for pop culture that has driven him since a young age.
DESIGN BAGS INSPIRED BY ICONS I LOVE. Collections : https://ozias.fr/
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Copyright : © OZIAS – BEYONCÉ
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