LALIQUE UNVEILS ITS ARTIST HOUSE, AN IMMERSIVE FLAGSHIP IN NEW YORK
October 10, 2025
Named “Maison d’Artiste,” this property heralds a new era in retail for the luxury brand. Offering a residential setting, inspired by the homes of collectors, art lovers, and artists, the Maison d’Artiste will allow customers to discover unique works of art while feeling welcomed in a comfortable setting.
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Lalique , the iconic crystal manufacturer celebrated worldwide as the embodiment of French luxury, is pleased to announce the opening of its new flagship store dedicated to the French art of living in the historic Chopard Mansion, located on New York’s Upper East Side .
In this five-story townhouse, clients, interior designers and architects will be able to discover and admire a myriad of objects and other products from the Laliqueuniverse.
Paying homage to the rich history of this place and creating a link between its past and the history of Lalique, the artistic direction of the space was provided by Marc Larminaux, Artistic and Creative Director of Lalique , alongside Christos Prevezanos, Founder and Director of the multi-award-winning Studio Preveza.
The culmination of an artistic vision
“With the launch of this new flagship, we are inaugurating much more than a retail space, we are creating a unique journey to the heart of Lalique,” said Silvio Denz, Executive Chairman of the Lalique Group .
“We are delighted to offer our customers and a new generation of collectors an inspiring experience that celebrates the lifestyle and beauty of Lalique.” Marc Larminaux, Artistic and Creative Director of Lalique , added: “This Maison d’Artiste was inspired by the interiors of art lovers, artists and collectors, to invite visitors to discover art and craftsmanship in an inspiring setting. It is a true artistic hub, a place fostering collaboration and connection, to celebrate art and share creative inspiration.”
Step into the Artist’s House and embark on an extraordinary journey through carefully designed spaces, such as the Essences Veranda, the Exploration Lounge and the Bar & Lounge, which evoke the intimacy of a refined private residence .
Each space reflects a unique facet of the Lalique art of living while paying homage to the rich artistic and cultural heritage of New York City .le de New York.
Lalique Townhouse | Maison Lalique Townhouse | Artist’s House
Presenting an entirely new ‘secret watch’ design in pink gold, set with more than 1,000 diamonds.
More than a timepiece, the new 101 Secrets is a high jewellery piece of art. Surrounded by diamonds, the exceptional watch hides a mother-of-pearl dial, only revealed when its wearer wishes to see the time. Pushing a hidden button concealed within the diamonds, a discreet mechanism will uncover the elegant and delicate dial.
When Jaeger-LeCoultre revived the historic Polaris name in 2018, it redefined the modern sporty-chic watch with an entirely new line of timepieces conceived for everyday adventures.
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This November, Jaeger-LeCoultre invites visitors to discover the world of Reverso through a richly immersive exhibition set in the heart of New York City.
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