The Sofitel New York unveils a complete renovation project, heralding a new era of luxury in the heart of Manhattan .
Sofitel New York, an emblem of French elegance located in the heart of Manhattan, today unveils a complete renovation project. An announcement which coincides with the 60th anniversary of the brand celebrated this year, and which symbolizes a real turning point for Sofitel – a reflection of its commitment to innovative and ever more refined luxury.
A renovation which will begin at the end of 2024
The renovation project covers the entire Sofitel New York – including its 398 rooms (including 51 suites and a presidential suite). The One Bedroom suites, emblems of the hotel, which offer a breathtaking view of the city, as well as the Terrace suites with their splendid private outdoor terraces and their breathtaking view of the Chrysler and the Empire State Building, will be thus renovated. The transformation will also extend to the lobby, meeting rooms, elevators and the corridors used by customers.
This highly anticipated renovation of the Sofitel New York, a true haven of peace in the heart of the bustle of Manhattan, will begin at the end of 2024 and will continue until fall 2025.
An Art Deco universe, symbol of the French art of living
For more than twenty years, the Sofitel New York has represented the French art of living in the heart of New York. Imagined by the designers of HBA San Francisco, renowned for their design of spaces that arouse emotions and nourish curiosity, the current design of the hotel is a subtle blend between Parisian Art Deco and the glamor of Manhattan from the 1990s. 1940.
The renovation project continues the concept, marrying Parisian style and the urban spirit of New York. Inspired by the Art Deco movement, between the architectural beauty of the New York skyline and the influence that French fashion and art had on the city, the design intends to create a dialogue between modernity and timeless elegance. Patterns derived from Art Deco and Art Moderne, combined with various influences from French fashion, will be associated with more complex details and the finest materials, for refined luxury. Works of art will bring a vibrant touch to the spaces, symbolizing the artistic dynamism of New York – chic and sassy, bold and sophisticated.
The chosen color palette will balance bold and elegant with black, gray, white and gold tones in the background, and enhance works of art with metallic accents that will attract attention. Contrasts that echo French luxury, where every detail is carefully thought out, where each element plays a role in the overall composition, where craftsmanship arouses admiration and where innovation pushes the boundaries of the conventional.
The hotel’s original stones will remain visible within the entrance, enhanced by black marble and wood, complemented by black tones on the walls and gold metallic ornaments. A giant work of art will be installed behind the reception, creating a striking contrast of light.
A sculptural light installation will be placed in the center of the grand staircase, inspired by the movement of a ballerina’s tutu. The carpet in the meeting and event rooms will be inspired by the Art Deco patterns of major Parisian fashion houses such as Balmain and Gaultier, combining shades of black, white and gold with linear and symmetrical patterns. A carefully thought-out approach, which combines the timeless charm of Paris with the boundless energy of New York, for a unique urban experience.
The revival of Sofitel New York
To begin this brand new chapter, Dieter Schmitz – a seasoned hotelier with more than twenty years of experience, has just been appointed General Manager of Sofitel New York. An appointment that invites him to return to New York, where he will devote himself fully to the rejuvenation of the hotel.
“I am thrilled to return to New York, especially at such an exciting time for Sofitel New York,” said Mr. Schmitz. “With its ideal location and this upcoming renovation project, I look forward to showcasing our future facility to the world.” Our team is committed to achieving excellence and providing a personalized experience to each of our customers. We are taking the hotel to the next level, ensuring it remains an iconic destination in the city. »
Dieter Schmitz, General Manager of Sofitel New York
A new vision for Sofitel
A pioneer in French luxury hotels since 1964, Sofitel today embodies committed and sincere luxury, with a French zest. Harmonious fusion between the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, by offering them a sincere and authentic service.
The renovation of the Sofitel New York is part of an ambitious project to reposition the brand on an international scale. Sofitel recently unveiled new partnerships, such as with the French Bloom and Courbet brands, as well as a new brand campaign with new ambassadors: actors Gilian Anderson and Dali Benssalah.
The repositioning of the Sofitel brand will result in a significant number of renovation projects, notably that of the Sofitel Montréal Le Carré Doré (Canada) and the Sofitel Philadelphia at Rittenhouse Square (United States) , which inaugurated this week its new Lounge and Liberty Bar.
“ We are delighted to announce the renovation of the iconic Sofitel New York – in the same year as our 60th anniversary , marking a new era for Sofitel ,” says Maud Bailly, CEO Sofitel, MGallery and Emblems. “ With approximately 26% of our global network currently under renovation or committed, such as Sofitel Legend The Grand in Amsterdam and Sofitel Sydney Wentworth in Australia, we are continually elevating our guests’ experience. This year, we are opening five new Sofitel hotels around the world and have announced the signing of two upcoming properties: Sofitel Jaipur Jawahar Circle and Sofitel Legend The Mozart Prague. We aim to export the French art of living around the world, supported by a dynamic pipeline of 30 hotels expected to open by 2027. We also see great potential in North America to expand. beyond our six existing hotels. At Sofitel, we also believe in luxury that serves a greater purpose. We are committed to having a positive impact on our entire industry, with several strong objectives for 2025 – notably the eco-certification of 100% of Sofitel hotels, and to appoint 30% women among our General Directors. of establishment. »
About Sofitel
A pioneer in French luxury hotels since 1964, Sofitel today embodies committed and sincere luxury, with a French zest. Harmonious fusion between the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, by offering them a sincere and authentic service. At Sofitel, beauty is in the details: the simple pleasures of life such as gastronomy and the art of sleep are sublimated, for an incomparable experience.
Sofitel now has more than 120 addresses, all as elegant as they are unique, in the most popular destinations around the world. Among its most notable establishments: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a collection of luxury hotels under the Sofitel Legend banner, appreciated for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.
Sofitel is part of the Accor group, a world leader in hotels, with more than 5,600 hotels in 110 countries, and is a member of the ALL – Accor Live Limitless lifestyle loyalty program, which provides access to a wide range of benefits, services and experiences.
sofitel.com | all.com | group.accor.com
About Sofitel New York
The Sofitel New York, part of the Accor group, embodies contemporary French elegance in the heart of Midtown Manhattan. The hotel has 398 rooms, including 52 suites, combining Parisian style with the urban spirit of New York. Sofitel New York delights its guests with sincere and committed luxury, imbued with a French touch, which offers a harmonious blend of local culture and French joie de vivre. The hotel is conveniently located at 45 West 44th Street, providing easy access to Fifth Avenue and Broadway theaters. For reservations 212-354-8844 or visit www.sofitel-new-york.com . Follow Sofitel New York on Instagram and Facebook.
About HBA Americas
Specializing primarily in hospitality design, HBA Americas transforms the built environment with narrative spaces that evoke emotions, spark wonder and inspire discovery. Each project for HBA Americas is a new opportunity to develop creative and unique design solutions with integrity and collaboration. Boutique in its approach while international in scope, HBA Americas has offices in Atlanta, Los Angeles, Miami and San Francisco, and benefits from the depth of skills and resources of a global company. HBA Americas has been honored with Interior Design’s Best of Year Awards, Hospitality Design’s HD Awards, and Boutique Design’s Gold Key Awards, to name a few. For more information, visit here. Follow HBA on Instagram: @hirschbednerassociates, LinkedIn: @HBA/Hirsch Bedner Associates and Facebook: @hirschbednerassociates.
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