MILLION GOLD FOR HER | RABANNE
Rabanne has a long tradition of appointing unforgettable ambassadors: iconic figures who embody the spirit and mission of the House, galvanizing the next generation to forge a more creative and inclusive future.
This year, Rabanne has named its boldest ambassador yet, proudly announcing megastar Gigi Hadid as the face of Million Gold For Her: a visionary new fragrance universe that captures the most intoxicating and exhilarating facets of femininity in an ultra-desirable bottle featuring Rabanne’s iconic XL jewel link.
“Million Gold for her reminds me of what Rabanne represents as a House. It’s powerful and beautiful, with rose, lavender and a salty mineral musk. I like the balance. I think a lot of my personality has masculine traits, so I like the mix of feminine and masculine accords in a fragrance.” Gigi Hadid
Who better to bring this new frontier of perfumery to life than Gigi Hadid? One of the most influential models of her generation, Gigi is also a television presenter and entrepreneur. She is an unrivaled icon who inspires women around the world. Dazzling, dynamic and unapologetic, Gigi Hadid uses self-expression as a means to fuel her meteoric rise, attracting over 78 million followers on Instagram. Today, Gigi is at the helm of a historic moment in the history of Rabanne fragrances, representing fearless and uncompromising femininity in a powerful new fragrance that embraces the intoxication of golden success.
“Gigi brings the spirit of our heritage. I see in her similarities to Monsieur Rabanne’s iconic muses, from Jane Birkin to Jane Fonda as Barbarella. She also brings her own personality that makes her the perfect embodiment of the modern Rabanne woman.” Jérôme Leloup – Vice President Rabanne
With the launch of Million Gold For Her, Gigi stars in an electrifying campaign designed to inspire the next generation to defy convention and embrace their own individuality. Created by Mert Alas and Manu Cossu , the campaign is dedicated to Rabanne’s boldest musical statement to date: Beyoncé ’s Pure/Honey , arguably the ultimate anthem of female empowerment and achievement.
As she takes the stage in a gold Rabanne gown encrusted with Swarovski crystals , Gigi is in the spotlight. She dances, she moves, she makes Rabanne shine. She is exceptional. In all that she is and all that she represents, Gigi reflects the beating heart and defiant rebellion of Rabanne, ushering in a new era of irresistible golden sensuality.
The campaign with Gigi is available from August 26, 2024. Million Gold For Her will be available in 30ml, 50ml, 90ml and a 200ml refill, as well as body lotion and deodorant spray.
SOURCE – COPYRIGHT: © Rabanne – www.rabanne.com/
BUY MILLION GOLD FOR HER: rabanne.com/fr/fr/fragrance/p/million-gold-for-her
Million Gold for Her Parfum, the very first radical floral of the House. An innovative duality opposes the metallic accent of rose oxide to the femininity of white flowers, all contrasted by a mineral accord of salty musks.
- Instagram: /pacorabanne_
- Fashion: /pacorabanne
- Fragrances: / pacorabanneparfums_
- Twitter: /pacorabanne_
- Spotify: https://spoti.fi/3c5dc0U
THE PERFUMES OF THE HOUSE OF RABANNE: https://www.rabanne.com/fr/fr/fragrance
- YOUTUBE GIGI HADID: youtube.com/@OfficialGigiHadid
- Twitter, Instagram: @gigihadid
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