OMEGA will be present at the 37th America ‘s Cup to cheer on Emirates Team New Zealand as they strive to defeat their rivals and retain the oldest international sporting trophy.
OMEGA’s partnership with the crew began 30 years ago, during the 1995 America’s Cup, when it collaborated with the legendary Sir Peter Blake, then captain of Team New Zealand.
For the brand with legendary precision, the timing was, once again, perfect: the New Zealanders won the trophy that year, and three times since, in 2000, 2017 and 2021.
This partnership, which continues and evolves today, has inspired the creation and launch of some of OMEGA’s most impressive watches, such as the Seamaster Planet Ocean Deep Black ETNZ Edition unveiled this year, which combines deep black with the vibrant turquoise of the Emirates Team New Zealand logo.
For OMEGA President and CEO Raynald Aeschlimann, this relationship is a symbiotic one: “Winning a competition like the America’s Cup requires passion, focus, determination, teamwork and a willingness to embrace the most promising new technologies. These are qualities that we know well, and that are equally essential to watchmaking and sports timing. But beyond these values, we share above all a true friendship.”
This year, the two opponents will compete on sailboats that literally have wings: high-tech AC75 monohulls that can exceed the crazy speed of 50 knots, or 100 km/h, thanks only to the power of the wind.
Sentiments echoed by Grant Dalton, Managing Director of America’s Cup Events and Emirates Team New Zealand: “To win, a crew needs to be supported by a united team. OMEGA has been an integral part of Team New Zealand for many years, through victory and defeat. We are delighted to be reuniting with the brand for this new adventure here in Barcelona, and to try to make history by becoming the first to win the America’s Cup three times in a row.”
OMEGA is proud to support Emirates Team New Zealand and wishes the entire crew the best of luck in taking on this extraordinary and exciting challenge.
Emirates Team New Zealand is the Defender for the 37th America’s Cup
More information: https://emirates-team-new-zealand.americascup.com/
INSTAGRAM : instagram.com/EmiratesTeamNZ/
OMEGA
Omega is a Swiss luxury watch company, founded in 1848 in La Chaux-de-Fonds, in the canton of Neuchâtel, Switzerland. Established in Bienne, in the canton of Bern, since 1880, by the Brandt brothers, it joined the Swatch group in 1998.
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- Photos: © OMEGA – Courtesy of OMEGA.
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